
Agile in Marketing
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
ZXM trained Origin Energy’s data management and contracts teams on the essentials of Lean, Kanban and Scrum. This training included teaching communicate complex agile concepts through simulations on flow, value stream mapping, work in-progress, visualisation and batch theory.
Once training was completed, ZXM helped Origin create a business agility approach to their core- and project work and then assisted the program manager embed these new agile behaviours in his team leads.
ZXM’s approach to business agility for Origin was to use Scrum with Kanban:
Within a few short months, the benefits Origin had received through adoption of business agility were:
Senior management and team leads gained improved understanding of work aligned to strategic goals and how to pivot to meet emerging internal business needs
200% increase in output by all teams through a disciplined focus on removing waste.
Agile across legal, data research and the software that supported them.
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
Creating an agile capability delivery for Census 2021 to improve transparency, decrease rework, and improve the overall alignment of activities across the entire program.
Within 2 weeks remote guides were developed and provided to agile teams as they started to transition to working from home. The agile teams were able to pivot to the changes and stay productive in delivery.
Value Stream Mapping highlighted to business and the solution development team, where there was duplication and waste and where they could streamline the process and work in parallel to deliver the features faster.
ZXM coached Nestlé’s leadership across marketing, sales, legal, product management and distribution, to work as an agile team to deliver its new product initiative.
ZXM helped reduce the lead time to sign contracts for product development from 3 months to 3 weeks.
Contact us and learn how adopting an agile framework can advance your organization
Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220
Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220