
Agile in Marketing
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
ZXM was engaged to assist the Incoming Government Brief (IGB) task force to be agile, and work iteratively, and apply agile practices to deliver briefing papers to the two major Australian Parties – the “Red Book” (for the centre-left political party) and the “Blue Book” (centre-right political party). This was the department’s first agile initiative that was not focussed on software, and involved working with business stakeholders within the policy domain.
ZXM’s Agile Coaches worked with the IGB Leads, and their teams across 12 branches, to align iterations of draft policy documentation to articulate the details and costing of policy initiatives from each of the major political parties in the lead up to the Federal election on 2 July 2016 (the taskforce was pulled together to deliver the IGB over 6 weeks). Specifically, Kanban and Lean were chosen as the method for delivery.
Producing incoming government briefing papers takes months. We helped the taskforce deliver their outcome in weeks.
Agile for a business area, and their collaboration across all areas.
12 branches collaborating and aligning to a single objective.
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
ZXM’s coaching demonstrated that capability maturity and cultural change are built iteratively and incrementally and by focusing on continuous improvement was able to scale across the division within 12 months.
ZXM supports IAG executives to improve their understanding of their role in agile and mentor them through agile portfolio management.
How ZXM helped executives in a large government department responded rapidly to COVID-19 with agile
ZXM coached Nestlé’s leadership across marketing, sales, legal, product management and distribution, to work as an agile team to deliver its new product initiative.
ZXM help executives reduce their reporting red tape and improve enterprise transparency and dependencies.
Contact us and learn how adopting an agile framework can advance your organization
Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220
Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220