
Agile in Marketing
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
ZXM was engaged by the Digital Experience Branch in the ATO to support the evolution of the Digital Delivery Branch and their design studio – video production, animation, UI, UX, and visual design – to adopt agile frameworks to improve transparency of work including developing and implementing an agile operating model.
ZXM first coached managers, supporting them with our deep knowledge of government and experience with agile frameworks to solve strategic and tactical issues at a Director level using Design Thinking and Scrum as their central practice. The goal was to engender both an agile mindset as well as a servant leadership culture within the managers so that they could lead their own teams to work using agile.
ZXM then rolled-out training across their sites across the country and coached support their teams through their first steps to being agile. We used techniques including self-selection, HR management through Product Owners, cross-team collaboration using Scrum of Scrums, and knowledge sharing along capability lines with Communities of Practice.
250% increase in productivity with 80% reduction in re-work
Radical transparency and improved executive decision-making on strategic design.
ATO's video production, paper design and conference support, and digital artefacts are all delivered using agile.
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
ZXM helped reduce the lead time to sign contracts for product development from 3 months to 3 weeks.
ZXM coached Nestlé’s leadership across marketing, sales, legal, product management and distribution, to work as an agile team to deliver its new product initiative.
ZXM’s agile coaching supported the agency to reduce their time to deliver government briefing papers from many months to just weeks.
Having business people in the PO role within the agile teams allowed quicker access to business/user expertise that helped with designing and building systems that better meet the needs of clients and business.
Value Stream Mapping highlighted to business and the solution development team, where there was duplication and waste and where they could streamline the process and work in parallel to deliver the features faster.
Contact us and learn how adopting an agile framework can advance your organization
Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220
Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220