Cost of Delay



Stage 4

Agile IQ® Level






Cost of Delay is the impact to value for a customer and to business. Ultimately, when a product’s features are delayed, or a service is postponed, it has less value to customers, stakeholders and to the organisation. 

The longer that value is delayed the greater the impact or “cost” and risk to the organisation.

What is ‘Cost of Delay’?

Don Reinertsen, Consultant, Author and Pioneer in Lean Product Development, explains the idea of Cost of Delay, what impact Cost of Delay has, and why product owners need to grasp the concept. Don focuses on why it’s important to have an economic view of the product when you talk with stakeholders and management.

Video: What is Cost of Delay?


  1. Reinertsen, D. G. (2009) Principles of Product Development Flow
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