
Agile in Marketing
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
ZXM was working on MC Identity Matching (MCID) in the Australian Taxation Office. This area supported several major programs and as a shared services, and were a critical integration point. Work was always “spilling” over and blowing out delivery expectations and timelines. Lead time, in some instances, was over 3 months.
Key needs included:
Reduce lead time by reducing the impact of multiple handovers between traditional silos.
Minimise the impact of "urgent" work and context switching on productivity and strategic delivery priorities.
Re-prioritise the focus on value-based metrics over work with no relative business value.
The leadership had wanted to transform the area and apply agile frameworks to delivery but faced significant cultural and change resistance. ZXM suggested instead developed a strategy and recommendations focussing a business transformation on:
ZXM’s strategy ultimately aimed to minimise disruption and iteratively build upon current delivery practices and processes, and not jeopardise current commitments.
With a focus on value metrics tied to impact goals, ZXM were able to improve time to delivery. In the space of 3 months, Lead Time dropped from an average of 52 days to 17 days and Cycle Time halved from 20 days to 10.
Focus on organisation objectives through using roadmap to guide work coming in from programs and reduced adhoc work of lower value
Improved cycle time and lead time to deliver work items. 50% reduction in cycle time and 30% reduction in lead time within 3 months
Greater transparency of work in progress, stronger collaboration, faster to react to changing client needs.
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
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