
Agile in Marketing
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
Innovation is key to adapting to change. Comcare needed an expert in agile to help its programs better adapt to change, and self-organise to come up with new solutions to evolving delivery problems.
ZXM focussed on one team as a pilot to demonstrate the effectiveness of Scrum – an Agile framework. This included supporting related teams such as infrastructure and service support with the use of Scrum with Kanban to manage both their business-as-usual and project-based work.
ZXM introduced Scrum through a number of workshops centred on play-based learning. This enabled us to introduce complex agile concepts and processes and fast-track behavioural change for improved adoption, improved delivery capability, and an enhanced cross-functional model to solve complex business problems.
The Teams experienced significant efficiency gains within only a few weeks of our coaching, including enhanced agility to work in a self-organising, continuous improvement mindset.
We turned traditional project management behaviour into long-lived agile ways of working.
An enhanced agile capability improved Comcare's ability to innovate and adapt to unexpected change new problems and new business needs.
Business became a partner in delivery rather than a passive "user" of their services.
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
ZXM’s coaching demonstrated that capability maturity and cultural change are built iteratively and incrementally and by focusing on continuous improvement was able to scale across the division within 12 months.
ZXM supports IAG executives to improve their understanding of their role in agile and mentor them through agile portfolio management.
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ZXM coached Nestlé’s leadership across marketing, sales, legal, product management and distribution, to work as an agile team to deliver its new product initiative.
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Contact us and learn how adopting an agile framework can advance your organization
Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220
Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220