
Agile in Marketing
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
ZXM was engaged by the executive general manager of Nestlé Foods Oceania to help them accelerate their time to market for a new set of products. ZXM coached them through contemporary ways of working with the executive leadership across marketing, sales, legal, product management and distribution, starting with a three-day leadership training that introduced them to agile, Lean, waste, flow and hypothesis-driven metrics.
Nestlé needs included:
Reduce lead time of traditional projects to get a product to consumers.
Maximise the collective knowledge of product leadership by working in a team with lasrer focus on a single, collaborative goal.
Re-prioritise the focus on value-based metrics and MVP to help differentiate business-as-usual and line management work from their collective strategic focus as a team.
ZXM created a custom training and coaching strategy for Nestlé to introduce them to agile principles and practices in a product development domain. We mentored them through forming an agile team with a single Product Backlog that made their strategic initiative transparent across all traditional functional silos from marketing, logistics, sales, and research and development, to product development, retail and finance. This was the first time all leaders had a single, collaborative perspective of what it would take to realise their strategy.
ZXM then coached the leadership team to use Scrum as a mechanism for collaborative planning for this new product, mentoring them to work in two-week Sprints to plan and execute immersion activities, assessing sourcing cold, fresh, and frozen products, and bringing these to the Australian market.
With ZXM, Nestlé fast tracked their initiative delivering to the market in a 6 months time frame. With Scrum, the leadership team found transparency, alignment and shared understanding between all the heads of department was significantly improved.
Heads of functions aligned with a single vision to work collaboratively to impact the market.
Collaborative decision-making over the usual hand-overs and functional silos saw some processes reduced to days rather than months.
Leadership had complete and crystal clarity of the bigger picture over their previous siloed perspectives.
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
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Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220
Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220