When teams first use frameworks like Scrum it is typically in a project environment. This legacy tends to focus teams and the Product Owner on being “order takers” for “deliverables” instead of understanding the context, its problems, and what solutions might be needed.
For great teams, a challenge as they mature, is how to think about objectives and measuring the impact of their solutions.
Objectives are intermediate goals that provide a stepping stone toward the product goal: our long term strategic goal. It typically takes a few Sprints to achieve an objective.
Objectives are measurable and valuable
The value of objectives is measured by the framework Evidence Based Management (EBM). In essence, these are Agile OKRs. Value metrics or key result areas include:
Product Owners should focus discussions that start out as requirements or deliverables on the following:
Great Product Owners quickly guide a discussion to WHY and not WHAT. This enables the team to be flexible in delivery and even pivot if their solution isn't impacting the desired metrics.
Scrum.org (2022) What to do if the team cannot finish all the items before the Sprint? Online at: https://www.scrum.org/forum/scrum-forum/6171/what-do-if-team-cannot-finish-all-items-sprint
Scrum.org (2020) Evidence Based Management Guide. Measuring value to enable improvement and agility. Online at: https://www.scrum.org/resources/evidence-based-management-guide
All fields are required.