
Agile in Marketing
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
With a new product launch only 4 weeks, eBay engaged ZXM to help their team incorporate visual design into software development and testing practices – a practice that would normally take a few months just to write the requirements in User Story format.
ZXM used Story Mapping to rapidly create a shared understanding of the product and its functionality amongst the team. The end-to-end story map highlighted the use of the product from the perspective of eBay’s customers described as Personas to help translate the ways in which the product would be used, the context, and the users’ needs. Within a few short days, ZXM and the eBay team had built a Product Backlog and quickly commenced its first development Sprint.
ZXM then helped to create focus and discipline by coaching the team through weekly Sprints. Specifically, ZXM supported eBay’s Scrum Master and Product Owner by providing advice, teaching them new techniques and practices, and helping make minor adjustments to the team’s collaborative behaviour, to help them deliver on-time.
In a few short weeks, ZXM helped the eBay team achieve the following outcomes:
From 6 months to 4 weeks for delivery to market.
Team's focus and rigour of delivery has improved.
Collaborate, deliver, reflect and improve is now an integral part of software development.
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
Using a kanban approach and focusing on key measures of flow, the team was able to reduce cycle time by 50% and reduce lead time by 30% thus improving their time to market and delivery effectiveness.
Within 12 months, ZXM helped the program’s costs to reduce and its productivity to increase through a focus on quality and agility.
Value Stream Mapping highlighted to business and the solution development team, where there was duplication and waste and where they could streamline the process and work in parallel to deliver the features faster.
ZXM coached Nestlé’s leadership across marketing, sales, legal, product management and distribution, to work as an agile team to deliver its new product initiative.
ZXM helped reduce the lead time to sign contracts for product development from 3 months to 3 weeks.
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Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220
Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220