
Agile in Marketing
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
It can take a long time to get a project started, particularly when you’re used to undertaking big, up-front design activities before commencing software development efforts.
SuperChoice engaged ZXM to provide expertise in user-experience (UX) and user-centred design in agile environments to reduce the lead time that it takes to kick-start its projects.
ZXM used collaborative workshop techniques with the team over the first few days of the project. These sessions were designed to generate an understanding of the consumers of the product and also the context its use.
ZXM first helped the team to document pragmatic personas and then employed storymapping to quickly cover the main logical flow of the use of the product, its alternate flows, and then the feature sets and architecture as Epics.
ZXM then helped the team to break Epics into smaller, User Stories, with strong traceability to the context of the storymaps and the identified Personas.
Only over a few days, ZXM’s work with the vendor and business stakeholders reduced the lengthy, upfront analysis and requirements phase from months to just a single day:
Decreased time to market by several weeks.
Complete end-to-end view of the product in a single day rather than months.
An agreed, collaborative process with buy-in from vendors and business stakeholders.
ZXM coach digital marketing company Fishbat to pivot faster with Scrum as its strategic operating model
Using a kanban approach and focusing on key measures of flow, the team was able to reduce cycle time by 50% and reduce lead time by 30% thus improving their time to market and delivery effectiveness.
Within 12 months, ZXM helped the program’s costs to reduce and its productivity to increase through a focus on quality and agility.
Value Stream Mapping highlighted to business and the solution development team, where there was duplication and waste and where they could streamline the process and work in parallel to deliver the features faster.
ZXM coached Nestlé’s leadership across marketing, sales, legal, product management and distribution, to work as an agile team to deliver its new product initiative.
ZXM helped reduce the lead time to sign contracts for product development from 3 months to 3 weeks.
Contact us and learn how adopting an agile framework can advance your organization
Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220
Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220