Where the Business Vision is often holistic and describes a moonshot, the Business Strategy serves to make that more concrete:
- How are we going to achieve this?
- What are our goals for the next 6 quarters? next quarter?
- What does success look like?
Many companies use Objective and Key Results (OKRs), Key Result Areas (KRAs) or Key Performance Indicators (KPIs) to forecast and set business goals.
Akin to that, Product Goals provide measurable guidance towards the Product Vision. If your company only has a single product or service, these will be very much alike. Product goals connect the work on the Product, (as recorded in the Product Backlog,) to the Product Vision.