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Agile IQ®

Managing products with Agility

Influencing Behaviour. Secondary Factor.


Managing Products with Agility results in products that provide valuable business outcomes, increased flexibility to respond to change, and greater transparency for investment decisions in product development.

The Product Owner's Responsibilities

The Product Owner is responsible for managing the product and releasing it to stakeholders and users. They’re also responsible for ensuring it represents value, its usable, useful and effective in meeting their needs.


  • Forecasting and release planning – ensure agile forecasting and release planning is done frequently.
  • Product vision – understand how to use a product vision to drive strategy and execution, and how to build a vision that motivates, communicates, and provides constraints for delivery
  • Product value – manage others’ understanding of value and apply different techniques and practices for defining, communicating and measuring value. Product Owners and their agile teams must work to understand the connection between value and empirical process, and how value should be the driving factor of the Product Goal.

More on Product Management

Product Manager

What does it take to lead an Agile Release Train as its Product Manager?

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