Elements of Experience Strategy

I’ve been reading through a number of blog posts over the last few weeks that examine the rise of experience architecture, experience strategy and content strategy, as part of the domain of the central domain of user-experience (UX). It’s an interesting discussion, and one that has prompted me to create a new model that covers my thoughts on these aspects of our work at Zen Ex Machina.
Certainly, many site’s experience suffers greatly because their content is poorly written, poorly contructed and poorly managed. As I discussed with a client recently, you can have a beautiful site but if the content is bad, then (even if someone manages to find the site) they won’t return. In my mind, therefore, a good experience strategy falls into two categories:

Interaction design – how the components of information design (site structure and navigation), the user-interface, and the channel of delivery (e.g. mobile site, app, website, etc) come together in a seamless way
Content design – how the governance, workflow and usability of the content serve both the need to communicate and engage as well as deliver information and services that meet the needs of its target users

M

About the author

Matthew Hodgson

Matt is the CEO of Zen Ex Machina, Professional Scrum Trainer (PST) and SAFe SPC5. He's an author, keynote speaker, and a regular presenter at international conferences across Australia, USA, Asia, and Europe.

What makes an agile team great and why? After coaching a number of teams in Scrum, we’ve now seen a number that, after a some months now, could be considered high performers. Some of these go bad and reject any external criticism regardless of how accurate that might be. Why do these teams go bad? Groupthink might have the answer.

Agile and User Engagement: When is the right time to go to users?

Matthew Hodgson 11/11/2020

There are many traditional times you can engage users – gathering requirements and user acceptance testing. What are the best times to engage users when you’re in an agile team?

Better together: Agile + Lean UX

Matthew Hodgson 18/08/2020

How do you make Design Thinking, Lean UX, and Agile work together. Sprint 0? Design Sprints? Upfront design and planning tends to delay the delivery of value, so there must be a better way to use Scrum but also engage in discovery work at the same time without devolving into parallel design work. Integrating design, user research, and experimentation into Sprints is the key.