ZXM was engaged by New York NYC digital marketing company Fishbat to improve their ability to pivot to disruptive change, meet client needs faster, and reduce costs. Critical to their adoption was to ensure executive, all the way to the CEO, embraced this change and not only led this initiative but participated by using Scrum themselves.
ZXM introduced Fishbat to a Lean-Agile mindset, training their leaders to understand Scrum, Lean, and Kanban and how to apply it to the fast paced world of digital marketing. Specifically, ZXM trained Fishbat to understand and apply:
ZXM then mentored Fishbat leadership through using Scrum to operate their entire value stream, from sales and client acquisition to delivery – supporting clients in real time with social media, marketing, digital strategy, and SEO – using Sprints.
Within 6 months of applying Scrum across their entire business, Fishbat have seen the quality of work improve across all accounts due to the focus and discipline that agile has brought. Moreover, this has improved the collaborative relationship with their clients, improved customer satisfaction, improved transparency, improved collaboration within and between Fishbat teams, and given the CEO the ability to deliver more with less.
Cost reduction through focussing on what matters most.
Greater transparency, stronger collaboration, faster to react to changing client needs.
Higher standards of work through using Definition of Done and tighter collaboration across teams.
Having business people in the PO role within the agile teams allowed quicker access to business/user expertise that helped with designing and building systems that better meet the needs of clients and business.
Value Stream Mapping highlighted to business and the solution development team, where there was duplication and waste and where they could streamline the process and work in parallel to deliver the features faster.
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