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Beyond the new new product development game

Keynote presentation at Product Camp Sydney, 2013
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About the author

Matthew Hodgson

Matthew Hodgson

Matthew is the CEO and co-founder of Zen Ex Machina (ZXM) - an organisation dedicated to improving people's working lives through contemporary ways of working. Matthew is an author, keynote speaker and and a regular presenter on the international agile conference stage in Australia, USA, Asia and UK. He's highly regarded amongst his clients and peers for the unique approach he has brought to the industry focussing on scaled agile using organisational psychology, change and culture. Matthew is a Professional Scrum Trainer (PST), SAFe SPC, Certified Agile Leader (CAL-1), Certified Scrum Professional Product Owner and Scrum Master (CSP-PO and CSP-SM), and a certified Lego Serious Play facilitator.

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The Sprint Review is one of five events in Scrum. It’s purpose is to inspect the Increment of work, get feedback, and then adapt the Product Backlog. And while many people refer to the Sprint Review as the “demo” or “showcase”, this is only one aspect of the Sprint Review.

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OKRs have been an established way to set objectives however the associated activities tend to focus on outputs and not outcomes and impacts. To measure Program Agility, we used Evidence Based Management (EBM) as a framework for OKRs to help shift metrics towards value of the investment to help them make strategic investment decision based on evidence to improve business outcomes.

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