Focusing on User Tasks to Deliver a Better Customer Experience
On one of my recent projects, we were asked to deliver a new Information Architecture for a government website that
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Tag: personas
The Unsubscribed – Designing for Conversion
Many small businesses focus exclusively on creating a web site with amazing graphics, beautiful imagery and classic typography. The visual
Modern Personas in Agile Environments
The popularity of Personas seems to have increased with the introduction of Agile methods like Scrum into many organisations. This
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