From first idea to end-of-life. Build the governance, processes, and frameworks that manage your product across its entire lifecycle.
- Half-day workshop
- In-house delivery, virtual or in-person
- From 10–20 participants
- ZXM Certificate of Completion
- From AUD $6,000 excl. GST
No dates currently scheduled
Contact ZXM to register your interest or enquire about private delivery.
Contact ZXMCOURSE OVERVIEW
What This Workshop Covers
Every product has a lifecycle — and most organisations manage it reactively rather than deliberately. This half-day workshop provides product managers, product leaders, and cross-functional teams with frameworks for managing the full arc of a product: from ideation and creation through growth, maturity, and eventual end-of-life.
Participants develop a working understanding of Product Lifecycle Management (PLM), what each stage of the lifecycle looks like, and what actions are required day-to-day, week-to-week, and month-to-month. They leave with a practical framework for design change processes, governance gates, and the decision criteria that determine when a product should evolve, pivot, or be retired.
PART 1
PLM Fundamentals and Design Governance
From ideation and introduction through to growth and maturity. Participants develop a working understanding of the full product lifecycle, how PLM differs from day-to-day product management, and how to build design change and governance frameworks that scale with the product.
PART 2
Decision Criteria and End-of-Life
How to evaluate PLM effectiveness, apply structured decision criteria to product evolution versus pivot versus retirement, and develop end-of-life transition plans that protect customer relationships and minimise disruption.
AUDIENCE
Who this course is for
This course is for people responsible for products and the product lifecycle, from continuous improvement to supporting self-management and ensuring the operating model effectively produces value.
Product managers
Governing product evolution and making day-to-day decisions about when and how products change.
Product leaders
Making investment and retirement decisions across a product portfolio.
Heads of product and portfolio managers
Cross-functional stakeholders involved in product governance and investment decisions.
COURSE OUTCOMES
After this workshop you'll be able to
- Explain the stages of the product lifecycle and identify where your products sit
- Apply a design change process framework with appropriate governance and approval workflows
- Use structured decision criteria to evaluate whether a product should evolve, pivot, or be retired
- Develop an end-of-life transition plan that protects customers and business relationships
WHAT'S INCLUDED
ZXM Certificate of Completion
ZXM’s Product Lifecycle Management workshop leads to a ZXM Certificate of Completion. This is an in-house workshop — delivered on your premises or virtually — tailored to your product portfolio context.
ZXM does not hold an external certification partnership for this course. The certificate recognises completion of a structured, practitioner-designed programme delivered by ZXM’s senior practitioners.
What's included
- Half-day instructor-led workshop (approx. 3.5 hours)
- ZXM course materials and reference frameworks
- ZXM Certificate of Completion
The people who built and ran the products your teams are now managing.
ZXM practitioners have managed product portfolios at the program and enterprise level — across government agencies, financial services, and technology organisations. They bring direct experience of the governance failures, change process breakdowns, and lifecycle decisions that PLM addresses.
ZXM’s lead practitioners — Matt and Mia — have advised C-suite and SES executives on product operating model design across Australia and APAC. This workshop draws directly from that advisory practice.
IN-HOUSE DELIVERY
This is an in-house-only workshop
IN-HOUSE TRAINING
In-house workshop for your team
ZXM’s Product Lifecycle Management workshop is delivered exclusively in-house — virtual or on your premises — tailored to your product portfolio context. Typical cohort size: 10–20 participants. From $10,000 excl. GST. Payment by invoice.
REVIEWS
What participants say
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