Stop building features. Start solving problems. Product Thinking gives your whole organisation the lens to build what customers actually need.
- 1/2 day hands-on workshop using scenario-based learning
- In-house delivery, face-to-face or online
- Cohorts of 10–20
- ZXM Certificate of Completion
- From $8,000 excl. GST
No dates currently scheduled
Contact ZXM to register your interest or enquire about private delivery.
Contact ZXMCOURSE OVERVIEW
What This Course Covers
Product Thinking is a 1/2 day workshop for product managers and their teams who need to get closer to the problem before they get closer to the solution. It is designed for cross-functional groups — designers, delivery managers, engineers, business analysts, and anyone who influences what gets prioritised to build and why.
The course develops capability across four dimensions: Customer centricity over customer-led work, measuring value, evidence-based management, and storymapping. Participants leave with a shared mental model, practical tools, and the language to challenge the turn product hypothesis into an actionable roadmap.
PART 1
Customer Understanding and Value Framing
Developing deep empathy for the people you build for. Participants learn techniques for uncovering real customer needs — not assumed ones — and practice framing product opportunities in terms of customer value and business outcomes.
PART 2
Evidence-Informed Practice and Storytelling
Moving from opinion-driven decisions to evidence-led ones. Participants learn what qualitative and quantitative signals to trust, how to act on ambiguous data, and how to translate insights into compelling narratives that align stakeholders and drive product decisions.
WHO THIS IS FOR
Who This Course Is For
Product designers and engineers
Practitioners building products who want the problem-first lens to complement their delivery skills.
Delivery managers and scrum masters
Facilitating teams and wanting to strengthen product thinking across the group they serve.
Business analysts and strategists
Adjacent roles who influence what gets built and need a stronger problem-solving framework.
WHAT YOU WILL LEARN
After Product Thinking you'll be able to
- Distinguish between problems worth solving and solutions worth building — and articulate why the difference matters
- Apply structured techniques to surface and validate real customer needs before committing to a direction
- Frame product opportunities in terms of customer value and measurable outcomes, not features
- Interpret qualitative and quantitative signals to make evidence-informed product decisions under ambiguity
- Construct compelling product narratives that translate customer insight into shared understanding across a team
- Evaluate your own product decisions against a problem-first standard and identify where assumptions need testing
WHAT’S INCLUDED
ZXM Certificate of Completion
Participants who complete Product Thinking receive a ZXM Certificate of Completion. This course is not affiliated with any external certification body. The certificate recognises successful completion of ZXM’s practitioner-designed product thinking programme.
What’s included
- One full day of instructor-led training
- ZXM course materials and frameworks
- ZXM Certificate of Completion
- Virtual or on-site delivery
- From $10,000 excl. GST for cohorts of 10–20
Stop building the wrong thing. Start here.
ZXM’s practitioners have helped organisations at every scale — from early-stage product teams to government programmes with hundreds of practitioners — shift from solution-first to problem-first thinking. They have seen first-hand how much waste comes from building before the problem is understood.
ZXM’s lead practitioners — Matt and Mia — have advised C-suite and SES executives on product operating model design, product strategy, and team capability building across Australia and APAC. This course draws directly from that advisory practice.
IN-HOUSE DELIVERY
This is an in-house-only workshop
IN-HOUSE TRAINING
In-house workshop for your team
ZXM’s Product Thinking workshop is delivered exclusively in-house — virtual or on your premises — tailored to your organisation’s context and products. Typical cohort size: 10–20 participants. Duration: 1 day. From $10,000 excl. GST. Payment by invoice.
REVIEWS
What participants say
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REVIEWS
