Know what to build before you build it. A rigorous one-day course for product teams who want to identify, assess, and prioritise the right opportunities.
- 1-Day Course
- In-House Delivery
- Cohorts of 10–20
- ZXM Certificate of Completion
- From $10,000 excl. GST
No dates currently scheduled
Contact ZXM to register your interest or enquire about private delivery.
Contact ZXMCOURSE OVERVIEW
Product Opportunity Assessment
Most product failures happen before a line of code is written. Teams build the wrong thing — not because they lack skill, but because they didn’t assess the opportunity rigorously enough.
This one-day course teaches a structured approach to product opportunity assessment. Participants learn to uncover and validate real customer problems, build a compelling commercial case, and communicate product opportunities in a way that wins stakeholder support.
Designed for product managers, product leaders, and cross-functional teams involved in deciding what to build next.
PART 1
Uncover and Validate
Using structured techniques to surface real customer problems. Participants learn how to move from vague signals to clearly defined, validated product opportunities — and how to separate symptoms from root causes before committing to a solution.
PART 2
Build the Case and Win Approval
Translating a validated problem into a compelling commercial case. Participants develop the narrative and evidence package needed to win stakeholder approval — framing size, urgency, and strategic fit in terms that drive decisions forward.
WHO THIS IS FOR
Who this course is for
Product managers
Responsible for roadmap decisions and needing a structured approach to evaluate which opportunities to pursue.
Product leaders
Managing portfolios of opportunity and investment decisions across multiple products or product lines.
Business analysts and strategists
Supporting product investment decisions and needing rigorous evaluation frameworks to build credible cases.
WHAT YOU WILL LEARN
Three modules. One structured day.
- Product managers responsible for roadmap decisions
- Product leaders managing portfolios of opportunity
- Business analysts and strategy practitioners
- Cross-functional teams shaping what gets built
WHAT'S INCLUDED
ZXM Certificate of Completion
Participants who complete the course receive a ZXM Certificate of Completion. This course is not affiliated with any external certification body.
What's included
- One full day of instructor-led training
- ZXM course materials and frameworks
- ZXM Certificate of Completion
- Virtual or on-site delivery
- From $10,000 excl. GST for cohorts of 10–20
Most product failures happen before a line of code is written.
ZXM’s practitioners have advised product managers and executives on investment decisions across government, financial services, and technology organisations. They bring direct experience of the commercial pressures, stakeholder dynamics, and evidence gaps that make opportunity assessment difficult in practice.
ZXM’s lead practitioners — Matt and Mia — have advised C-suite and SES executives on product operating model design, product strategy, and portfolio investment decisions across Australia and APAC. This course draws directly from that advisory practice.
IN-HOUSE DELIVERY
This is an in-house-only workshop
IN-HOUSE TRAINING
In-house workshop for your team
ZXM’s Product Opportunity Assessment workshop is delivered exclusively in-house — virtual or on your premises — tailored to your organisation’s products and investment context. Typical cohort size: 10–20 participants. Duration: 1 day. From $10,000 excl. GST. Payment by invoice.
REVIEWS
What participants say
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REVIEWS
