Get closer to your customers. Learn to conduct interviews that surface real problems, generate actionable insights, and drive better product decisions.
- 1-Day Course
- In-House Delivery
- Cohorts of 10–20
- ZXM Certificate of Completion
- From $10,000 excl. GST
No dates currently scheduled
Contact ZXM to register your interest or enquire about private delivery.
Contact ZXMCOURSE OVERVIEW
What This Course Covers
Customer interviewing is one of the highest-leverage skills in product management — and one of the most commonly done poorly. Teams ask leading questions, confirm existing beliefs, and mistake interest for intent.
This course teaches a rigorous, repeatable framework for customer research. Participants learn to prepare and conduct effective interviews, collect and interpret customer signals, and distil findings into insights that drive real product decisions.
Designed for product managers, product designers, and anyone involved in customer research and discovery.
PART 1
Prepare and Collect
Designing a research plan that targets the right customers with the right questions. Participants learn how to structure interview guides that surface real problems — not preferences — and how to conduct interviews with skill, neutrality, and active listening.
PART 2
Interpret and Distil
Moving from raw interview data to structured product insights. Participants learn how to identify patterns, separate signal from noise, avoid confirmation bias, and synthesise customer evidence into clear, actionable recommendations that drive product decisions.
AUDIENCE
Who this course is for
This course is for anyone involved in customer research, product discovery, or strategy. No prior research experience required.
Product managers
Running discovery programmes and needing a structured approach to customer interviews.
Product designers
Conducting user research and wanting a repeatable, rigorous interview framework.
Business analysts and strategists
Any team responsible for understanding customer needs and translating them into decisions.
WHAT YOU WILL LEARN
A rigorous framework for customer research
- Product managers running discovery programmes
- Product designers conducting user research
- Business analysts and strategy practitioners
- Any team responsible for understanding customer needs
WHAT’S INCLUDED
ZXM Certificate of Completion
Participants who complete Customer Insights and Interviewing receive a ZXM Certificate of Completion. This course is not affiliated with any external certification body. The certificate recognises successful completion of ZXM’s practitioner-designed customer research programme.
What’s included
- One full day of instructor-led training
- ZXM course materials and interview frameworks
- ZXM Certificate of Completion
- Virtual or on-site delivery
- From $10,000 excl. GST for cohorts of 10–20
The best product decisions come from talking to the right people, in the right way.
ZXM’s practitioners have designed and run customer research programmes across government agencies, financial services organisations, and technology companies. They bring direct experience of the interview mistakes, synthesis failures, and decision disconnects that make customer research feel like effort without outcome.
ZXM’s lead practitioners — Matt and Mia — have advised C-suite and SES executives on product operating model design, discovery practice, and customer-led product development across Australia and APAC. This course draws directly from that advisory practice.
IN-HOUSE DELIVERY
This is an in-house-only workshop
IN-HOUSE TRAINING
In-house workshop for your team
ZXM’s Customer Insights and Interviewing workshop is delivered exclusively in-house — virtual or on your premises — tailored to your organisation’s research context and product decisions. Typical cohort size: 10–20 participants. Duration: 1 day. From $10,000 excl. GST. Payment by invoice.
REVIEWS
What participants say
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