Sharper thinking. Clearer choices. Build the strategic capability your product team needs to make decisions that stick.

• 
  1-Day Course
• 
  In-House Delivery
• 
  Cohorts of 10–20
• 
  ZXM Certificate of Completion
• 
  From $10,000 excl. GST

COURSE OVERVIEW

Product Strategy

Strategy without clarity is just aspiration. This course gives product leaders and product managers the frameworks to think strategically, make difficult choices deliberately, and communicate direction in a way that drives alignment.

Over one intensive day, participants develop shared language, work through real-world strategic challenges, and build cross-functional alignment that carries beyond the training room. The course is structured around four in-house sessions — each tackling a distinct dimension of product strategy.

Designed for product leaders, product managers, and the cross-functional teams who need to operate with a shared strategic compass.

PART 1

Strategic Context and Choice

Understanding the landscape your product operates in and making deliberate choices about where to compete. Participants develop a clear picture of customer needs, competitive dynamics, and the strategic bets worth making — and learn how to evaluate trade-offs and commit to a direction with confidence.

PART 2

Alignment and Communication

Building the shared language and operating model that allows strategy to survive contact with execution. Participants develop the narrative skills to communicate product direction clearly at every level — and practice aligning product, engineering, design, and business stakeholders around a common direction.

AUDIENCE

Who This Course Is For

This course is for product leaders and cross-functional teams who need to build shared strategic capability and operate with a common direction.

Product leaders

Setting product direction and needing the frameworks to communicate strategy clearly across the organisation.

Senior product managers

Making prioritisation decisions under competing pressures and wanting sharper strategic thinking tools.

Cross-functional teams

Who need shared strategic alignment to operate with a common direction and make coordinated decisions.

WHAT YOU WILL LEARN

What This Course Covers

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  Product leaders setting product direction
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  Product managers making prioritisation decisions
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  Cross-functional teams who need shared strategic alignment
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  Senior stakeholders involved in product investment decisions

WHAT’S INCLUDED

ZXM Certificate of Completion

Participants who complete Product Strategy receive a ZXM Certificate of Completion. This course is not affiliated with any external certification body. The certificate recognises successful completion of ZXM’s practitioner-designed product strategy programme.

What’s included

• 
  One full day of instructor-led training (4 structured sessions)
• 
  ZXM course materials and strategy frameworks
• 
  ZXM Certificate of Completion
• 
  Virtual or on-site delivery
• 
  From $10,000 excl. GST for cohorts of 10–20

Strategy is easy to talk about. It is hard to make and harder to hold.

ZXM’s practitioners have advised product leaders and C-suite executives on product strategy and operating model design across government agencies, financial services, and technology organisations. They bring direct experience of the alignment failures, stakeholder pressures, and strategic drift that this course addresses.

ZXM’s lead practitioners — Matt and Mia — have advised C-suite and SES executives on product strategy, portfolio investment decisions, and organisational design across Australia and APAC. This course draws directly from that advisory practice.

TRAINING CALENDAR

Upcoming dates

IN-HOUSE TRAINING

In-house training for your team

ZXM’s Product Strategy course is delivered exclusively in-house — virtual or on your premises — across four structured sessions, tailored to your organisation’s products and strategic context. Typical cohort size: 10–20 participants. Duration: 1 day. From $10,000 excl. GST. Payment by invoice.

Talk to us about in-house training

REVIEWS

What participants say

“Matt and Mia really got into the detail and made this relevant for our company. Matt offered me a meeting online to run through the questions I had after the course.”
Katrina Nicolas
“I really enjoyed this course and learning about the Scrum framework. Mia developed an excellent mix of information and activities to develop our understanding and skill. She went at a pace that everyone in the room could keep up with. Mia was very professional and was able to easily teach the foundations of Scrum.”
Melinda Salter
“As someone who does not work in a standard management environment, the content was really accessible to me. Matthew took the time to answer everything I asked.”
Abhishek Bhardwaj

4.9 TrustPilot · 30,000+ verified reviews

REVIEWS

Questions about this course

What is product strategy?
Product strategy is the set of deliberate choices that determine where a product competes, what value it creates, and how it is positioned to win. It goes beyond roadmapping to address market positioning, trade-off decisions, and the narrative that aligns an organisation around a shared direction. This course teaches product strategy as a practical discipline — not a planning exercise.


Who should attend this course?
Product Strategy is designed for product leaders setting product direction, senior product managers making prioritisation decisions under competing pressures, and cross-functional teams who need shared strategic alignment. It is particularly useful for organisations where product decisions are frequently overridden by stakeholder pressure or where the team lacks a shared framework for evaluating strategic trade-offs.


Is this course available as a public event?
No. Product Strategy is an in-house-only course. ZXM delivers it on your premises or virtually, across four structured sessions tailored to your organisation’s products and strategic context. There are no public scheduled sessions.


What certification do participants receive?
Participants who complete the course receive a ZXM Certificate of Completion. This course is not affiliated with any external certification body such as Scrum.org or Scaled Agile Inc.