Designing effective email marketing campaigns
Businesses spend a lot of time and effort getting Users to their website and asking them to “like ” or subscribe to the site, yet
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Tag: social media
The Unsubscribed – Designing for Conversion
Many small businesses focus exclusively on creating a web site with amazing graphics, beautiful imagery and classic typography. The visual aesthetic, though, is only one
Corporate culture and adoption of social media
I have quite vivid memories of Sunday mornings as a child, being upset that there were few cartoons on Australian free-to-air television, and too many
ACS – 2012 An Agile Approach to Optimising our Digital Strategy
Today, the most popular way people prefer to make contact with organisations is online as customers embrace new digital channels. We needed to modernize our
Benefits and outcomes realisation for using social media in government
Decades of psycho-social research on team work suggests that effective teams have both strong task-based behaviour as well as good social cohesion. A high-performance team
Social Media in Government — Workshop April 2012
Zen Ex Machina are holding a social media for government workshop at the upcoming Australian Government Social Media Best Practice Toolkit conference by Ark Group.
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