Designing effective email marketing campaigns Businesses spend a lot of time and effort getting Users to their website and asking them to “like ” or READ MORE
The Unsubscribed – Designing for Conversion Many small businesses focus exclusively on creating a web site with amazing graphics, beautiful imagery and classic typography. The visual READ MORE
Corporate culture and adoption of social media I have quite vivid memories of Sunday mornings as a child, being upset that there were few cartoons on Australian READ MORE
ACS – 2012 An Agile Approach to Optimising our Digital Strategy Today, the most popular way people prefer to make contact with organisations is online as customers embrace new digital channels. READ MORE
Benefits and outcomes realisation for using social media in government Decades of psycho-social research on team work suggests that effective teams have both strong task-based behaviour as well as good READ MORE
Social Media in Government — Workshop April 2012 Zen Ex Machina are holding a social media for government workshop at the upcoming Australian Government Social Media Best Practice READ MORE