Lean UX and Lean Start-up
The focus of our UX work is principle-driven design. This means working with light-weight methods, rapid prototyping and just-enough documentation, with quick, collaborative, iterative delivery, that is value-driven and customer-validated.
We use Lean UX and Lean Start-up to help our clients rapidly shorten their products’ development cycle by delivering smaller, viable, and lovable products. The focus is to quickly learn from their use, in order to deliver incrimental, continuous, high-value improvements to customers.
ZXM helps startups with a fast-paced, 5-day Sprint of collaborative problem solving, ideation, prototyping and testing of solutions. This is the pattern used by both Google and Ideo and is based on Design Thinking.
This approach helps our clients understand their users through research, competitive review and strategy exercises, and enables us to collaboratively rapidly develop solutions, decide on the optimum path forward, and then prototype and validate using real end-users.