OKRs have been an established way to set objectives however the associated activities tend to focus on outputs and not outcomes and impacts. To measure Program Agility and use data to drive improvements, we decided to explore Evidence Based Measures of Agility (adapted from Evidence Based Management ) when developing OKRs.
I was working with a well established Product Management Group for a large program of work and their new Product Manager was keen to improve and evolve his group to take them to the next level on their agile journey. We suggested that using Evidence Based Management (EBM) as a framework for OkRs would help shift metrics towards value of the investment to help them make strategic investment decision based on evidence to improve business outcomes.
They were two years into their agile transformation and the entire organisation was developing enterprise agility. This program was one of the higher performing programs and had developed to a good standard of competency.
My client was a new Product Manager for the group, and he had noticed the following challenges including:
The Product Manager wanted to understand how to set improvement goals and measure the improvements. he was keen to explore options around using Operational Key Results (OKR’s) to create alignment and focus on outcomes, but he didn’t have experience implementing them.
ZXM suggested incorporating Evidence Based Agility Measures (EBM) such as time to market and ability to innovate (pivot) as two key areas to explore when developing OKRs for the group.
ZXM collaborated with the Product Manager and provided guidance on creating OKR’s that would run as an experiment over the Program Increment (PI). The following two OKR’s were the first experiments we ran to test and address the key challenges above:
A small working group with Product Management was formed and Zen Ex Machina developed an EBM Canvas to develop objectives and and the key value measures. The canvas helped identify the problem, the hypotheses we proposed to address the challenge and the key values measures we would use to assess the impact and outcome. This would allow us to test the OKRs as a hypothesis and gather evidence to build in continuous learning and improvement. Weekly catch ups were established, progress was discussed and the approach refined.
Our key learnings from running OKRs as Evidence Based Measures of Agility included:
The main outcomes from the first iteration were that the OKR’s developed using the EBM canvas, led to increased focus and transparency on bottlenecks in the PMG process. This ultimately drove continuous improvement in time to market and ability to innovate. Data quality has been improving and we defined further improvement opportunities for the next iteration to continue refining the approach.
The Product Manager shared the data available around the OKR’s in the Inspect and Adapt at the end of the PI. ZXM continue to work with the Product Management Group to capture and to show metrics that assess the agility of the Program. Capturing OKRs based on evidence measures of agility has really helped to improve and address challenges and show progress towards the objectives to the executives.
ZXM’s EBM canvas aligns strategic planning activities with investment initiatives and Evidence Based Management (EBM). It fits in perfectly with Toyota Kata planning and learning cycles.
Copyright © Zen Ex Machina® and ™ (2025). All rights reserved. ABN 93 153 194 220
Copyright © Zen Ex Machina® and ™ (2025). All rights reserved. ABN 93 153 194 220
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