Category: Product Management

Precision step gauge, four machined stages, brass datum pin at stage transition, cold steel-bright raking light.

When a product changes lifecycle stage

A product’s move to its next lifecycle stage is an investment decision taken on evidence at the quarterly portfolio review. Drawing on Chapter 6 of Evolve, ZXM sets out the signals for each transition, what changes in the funding, and who decides.

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Portfolio sequencing diagram illustrating CD3 โ€” Cost of Delay divided by Duration โ€” with seven products ranked by value per week of team capacity

Cost of Delay Divided by Duration (CD3)

Cost of Delay Divided by Duration (CD3) sequences portfolio investment by the rate of value creation, not absolute value. Appendix C of Evolve demonstrates a US$4.6 million difference between CD3 and Cost of Delay sequencing, attributable entirely to sequence order.

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