Elements of Experience Strategy
I’ve been reading through a number of blog posts over the last few weeks that examine the rise of experience architecture, experience strategy and content
Category: Customer Experience
Modern Personas in Agile Environments
The popularity of Personas seems to have increased with the introduction of Agile methods like Scrum into many organisations. This seems to be because many
ACS – 2012 An Agile Approach to Optimising our Digital Strategy
Today, the most popular way people prefer to make contact with organisations is online as customers embrace new digital channels. We needed to modernise our
The manifesto of human-centric technology
A recent article in the TechRepublic blog suggests that the true legacy that Steve Jobs will leave behind was the shift toward humanising technology. The
How to engage your customers effectively online
A number of businesses focus on web design to create the desired experience for their customers however this is just the first step. The successful
WCAG 2.0 mandate for Australian government agencies from federal to state
It wasn’t too long ago that the Secretaries’ ICT Governance Board endorsed the Australian Government’s transition to WCAG 2.0. This mandate requires all Australian Government websites. Importantly, all
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