Designing effective email marketing campaigns
Businesses spend a lot of time and effort getting Users to their website and asking them to “like ” or
Menu
New at the Blog
Our experts talk about what it means to solve complex client problems with 21st century frameworks and practices.
The Unsubscribed – Designing for Conversion
Many small businesses focus exclusively on creating a web site with amazing graphics, beautiful imagery and classic typography. The visual
Corporate culture and adoption of social media
I have quite vivid memories of Sunday mornings as a child, being upset that there were few cartoons on Australian
What goes on during a Sprint – a Scrum Infographic
What goes on during a Sprint in Scrum? Everything! Where it starts Scrum starts off with a big list of
A 2×4 Intranet Strategy: Delivering a Corporate Intranet in only 4 months
I was recently asked by a risk adverse organsisation to come up with a strategy for implementing their intranet in
Elements of Experience Strategy
I’ve been reading through a number of blog posts over the last few weeks that examine the rise of experience
Modern Personas in Agile Environments
The popularity of Personas seems to have increased with the introduction of Agile methods like Scrum into many organisations. This
When is Agile not Agile?
I presented yesterday at the annual Australian Computer Society (ACS) conference in Canberra on strategies for implementation of new media.
ACS – 2012 An Agile Approach to Optimising our Digital Strategy
Today, the most popular way people prefer to make contact with organisations is online as customers embrace new digital channels.
ACS 2012 – Creating a successful digital strategy
Today, peoples’ use of products, services and government programs are driven by their experiences of Twitter, Google, Amazon and Facebook.
An Agile, Lean approach to Content Migration in Web Projects
We’ve started working on an intranet for a government agency. As with most redesign strategies, the basis for the project
The manifesto of human-centric technology
A recent article in the TechRepublic blog suggests that the true legacy that Steve Jobs will leave behind was the
How to engage your customers effectively online
A number of businesses focus on web design to create the desired experience for their customers however this is just
Benefits and outcomes realisation for using social media in government
Decades of psycho-social research on team work suggests that effective teams have both strong task-based behaviour as well as good
Social Media in Government — Workshop April 2012
Zen Ex Machina are holding a social media for government workshop at the upcoming Australian Government Social Media Best Practice
WCAG 2.0 mandate for Australian government agencies from federal to state
It wasn’t too long ago that the Secretaries’ ICT Governance Board endorsed the Australian Government’s transition to WCAG 2.0. This mandate
Stay up to date:
Stay up to date:
Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220
Copyright © Zen Ex Machina® and ™ (2021). All rights reserved. ABN 93 153 194 220
